From Sean Greeley
West of Lake Eola, Orlando
Dear Fitness Business Friend,
People like you and me are competitive by nature. We couldn’t survive and thrive in the business world otherwise. So I just gotta say…
Everybody at NPE is really proud of making the Inc 500 list of fastest growing privately owned companies in America for the second year in row. It’s very, very sweet.
But let me lay another fact on you that, to me, is even sweeter…
And that fact – right there – is WHY we made Inc 500 back-to-back: because we deliver big-time results to our Members.
While we’re at it, here's another interesting fact for you: at NPE we use the same strategies, systems, tactics and tools (just tweaked for B2B) to grow our business that we teach you to use to grow yours.
Talk about being vetted! That's why you always hear our stuff described as "TESTED & PROVEN."
Not only have we proven our marketing, sales, management and operations systems work by growing from zero to almost $5 million/year in sales in five years and earning back-to-back Inc 500 awards…
…but so have hundreds of you.
We’ve got the undisputedly largest and most successful group of fitness business owners in the world using our systems, tools and coaching to dominate their markets.
And maybe most rewarding of all…is just how classy, how principled, how values-driven you all are. That is truly the icing on the cake.
Because at the end of the day, nothing matters like integrity and character. Nothing.
So it’s with those things in mind that we want to get together with all of you in Orlando this October 20-22 and celebrate by…
Teaching You Strategies, Systems & Profitable
Promotions…You’ve NEVER Seen Before!
I’m talking about things like:
- This NO-COST promotion produces 958 leads & $72K in 60 days – yours to copy & paste
- How to uncover the HIDDEN profits in your fitness business (make no mistake, they’re there)
- Finally, the secret system to ever-growing, consistent REFERRALS on auto-pilot
- How to get on TELEVISION…again and again…with ease
- Brand new bombshell BOLT-ON profit center (your clients and prospects will throw money
at you) - The ULTIMATE fitness business profit-extraction system…UNLEASHED
- Creating CLIENT LOVE - a stunning, massive ROI campaign for bonding your clients to you
like glue - How this simple 21-day program produces $37,200 in FAST profit (and 47:1 ROI)
- And much more!
Plus…We’re Bringing You the Greatest Lineup of Fitness Coaching Experts Under One Roof at the Same Time:
Dan John: At last year's MEGA TRAINING, Dan received a 5 minute standing ovation after his key note address. He spoke for 90 minutes using only 6 bullet points hand written on a 3X5 card. Dan is possibly the most gifted story teller you’ll ever hear, and watching his presentation style is an invaluable lesson - all by itself - in how to be a master communicator. But as you know, a great presentation is more about substance than style, and nobody delivers hard-hitting fitness coaching lessons you can immediately apply to your business better than Dan.
"Dan John - Fulbright scholar, National Champion athlete and coach-extraordinaire, polyglot, polymath and all-around Renaissance Man - wears his experience and learning light, spinning his wisdom out in an almost aww-shucks manner, an Irish story teller who leans in to you across the table, nursing a Guinness, enlightening while entertaining. Dan is a man who has bitten deep into the apple. And Dan is a man who has willingly risked his own body, again and again, in the experiential quest for athletic excellence - like the never-let-go, never-say-die, Holy Grail seeker that he is. Dan is a leader whose battle scars are only matched by his impressive list of achievements. And, anyone who has been around the RKC knows Dan has been making a magnificent contribution to the development of this preeminent "School of Strength". - John Du Cane, CEO, Dragon Door Publications
Dan will share an all-new presentation with you about the science and secrets behind his breakthrough Easy Strength training system, as revealed in the brand new book co-authored with Pavel Tsatsouline.
Here's just a small taste of what you’ll learn from Dan John at MEGA TRAINING 2011:
- How to Better Understand the Goals of the Client! When you're listening to what your clients wants to get done, are you really picking up what's truly important? Sometimes, this is tough… Dan's going to give you some questions to ask that makes the process easy, and makes sure you get the exact information you need to create flawless plans.
- Little-Known Ways to Build a Training Plan that Gets Results More Quickly! Dan cuts through the crap like a hot knife through butter - and shows you the fastest ways, bar none, to get stunning client results.
- The #1 Way to Personalize Programming! You just can't make it any more effective than this, and Dan's going to pull back the curtain to reveal how to turn the ordinary into the extraordinary.
- How to Maximize the Lifetime Value of the Client! You're in it for the long haul, so plan accordingly. Discover a powerful strategy you can put to work right away to give your clients more value… value that will keep your clients coming back forever.
- A Great New Way to Get More Referrals! How many opportunities do you get to literally multiply your profits? There are lots of ways to get referrals… but when you unleash this closely-guarded system your referral business will explode.
Brett Jones: Functional Movement Screen (FMS) is nothing short of a revolutionary breakthrough. I’ve personally been through FMS with Brett Jones to help me prepare for RKC II…and I absolutely swear by it. Other than Gray Cook himself, Brett is the most highly regarded practitioner and teacher of FMS. Brett will teach you the "ins and outs" of FMS and show you how using it can significantly and measurably improve the results your clients get…which, of course, leads to substantial, dramatic and potent client testimonials – the "arsenal of evidence" you need to exponentially increase the "pulling-power" of all your marketing.
And frankly, that’s just one of the major benefits. There is also the "WOW! FACTOR" this creates in the minds of your clients - which is exactly the experience you want them to have because it leads to loud and committed word-of-mouth buzz, referrals, renewals and profits.
Additionally, if real EXPERT STATUS is what you’re after (as it should be), FMS is like "magic". Anyone experiencing FMS can instantly see and feel how the corrective techniques improve their ability to move, perform and yes…ENJOY working out, once again impacting retention, cash-flow, and referrals, making you to the "go-to" fitness resource in your area.
Brett Jones is NSCA, CSCS, Master RKC, CK-FMS and has a Masters Degree in the field of Rehabilitation Science. His training philosophy is, "Coordinated whole body movements unlock your potential." He is a man you should know and pay attention to, and one of the most engaging presenters you’ll ever see. You are guaranteed to walk away from Brett’s talk with pages of money-making notes.
James Fitzgerald (OPT): James won the title of "fittest person on the planet" by taking gold at the very first CrossFit Games, and was featured in the movie "Every Second Counts." He’s the owner of Optimum Performance Training in Calgary and has certified over 100 coaches in his proprietary training system based on a lifetime of competitive athletics and peak performance.
At MEGA TRAINING 2011, you will learn the assessment and program design secrets of this CrossFit legend. Assessment includes lifestyle, exercise, and nutrition variables of the client and analysis of food profile, regeneration ability, body composition, and movement patterns. James will reveal how he assesses and then interprets and transfers that data to the most effective program design for creating maximum results for the client in minimum time.
Beyond the obvious fact that all three of these gentlemen are at the top of the coaching, training, performance and athletic development "food chain" with a combined 80 years of experience - and are some of the most qualified people on the planet to teach you legitimate shortcuts and scientific strategies for getting results for your clients…
…it’s vital you also understand that what you learn from them has a DIRECT connection to your ability to market and sell your services - not just fulfill them. And these three men explicitly understand that, and know how to give you the information you need to propel your fitness business to the next level and beyond.
But hold on because we’re just getting started. There’s a ton more killer content, amazing presenters, profitable promotions and money-making strategies you'll get…FREE…at MEGA TRAINING 2011.
And a heckuva cool prize, if I do say so myself. Here’s Eric to tell you about it…
And, of course, since MEGA TRAINING is designed to give you immediate return on investment, you will see some of our top "fitness marketing maniacs" present…
8 Detailed, Step-By-Step, Profitable Promotions You Just
"Copy & Paste" Into Your Fitness Business The Same Day
You Return Home
Question: What’s the best way to learn something fast, so you can benefit from it immediately?
Reading it in a book or manual? Watching a video? Listening to a CD?
No. No. And no.
THE best way to learn is live and in-person, from another fitness professional who is doing it right now. They teach you the nuts and bolts...show you how it's done...give you real-life examples...and then answer any questions you have so you get complete clarity and immediate usability.
There is NO substitute. Nothing else can rival that kind of intensive, real-time, full-immersion environment. It's like being in school, but instead of learning from a teacher who may be 'book-smart' but has no actual experience...you're getting educated by another fitness business owner who has been-there, done-that and can transfer his or her real-life client-getting, money-making knowledge and experience to you.
And we've hand-picked these high-performing fitness business owners to teach you one very specific, profitable promotion each. No generalities, no fluff or filler, no boring "I've-heard-it-all-before" success tips. These are "copy and paste" proven winners...ready for you to use the same day you get home:
Julia Zammito
Total Body Results, Indian Rocks Beach, FL
Publicity Profits & Expert Positioning
"Now she's seen by millions!"
Yeah, Julia's a knockout and that doesn't hurt - but it's far from her secret to consistently pulling off gobs of media exposure that has exploded her fitness business and made her a considerable amount of money with zero marketing expense. In Julia's COPY & PASTE profitable promotion presentation you'll discover:
- The elasticity of price from expert positioning - how Julia can now set her fees without consideration of competition and NEVER gets price objection
- How to create your own "media feeding frenzy" just like Julia with simple press releases
- Relationship marketing secrets to use with editors, producers and reporters that make you the obvious choice
- How to systemize your media and publicity marketing for maximum leverage and results
- A very specific "twist" to publicity she uses repeatedly to bring in dozens of new clients at no cost
- Detailed case study of one publicity campaign that generated:
- 2,000 website visitors
- 31 hot new leads
- 25 new bootcampers
- Over $4,200 in new sales in less than 30 days
And Julia does this over and over again. She's established herself as a "media darling" in her local area by simply giving them what they want. Julia will tell you exactly what the media wants so you, too, can give it to them and get more than your share of free publicity.
Tom Jackobs
Body3Fit, Houston, TX
NO-COST Promotion Produces 958 Leads and $72K in 60 days
"Launch this copy & paste promotion within days of returning home... for free!"
This is lead generation and client conversion on steroids. Tom Jackobs shows you exactly how he did this, step-by-step. It's an "evergreen" promotion, which means you can run this repeatedly throughout the year. And best of all, there are zero front-end marketing costs. Your only expense is in the service fulfillment. You may think you know what this is all about - and you may be right - but what you certainly don't know are Tom's "tricks of the trade" that he's refined through multiple applications of this promotion so it's dialed in tight for maximum lead generation, client conversion...and profit.
Tom's most recent promotion brought in 958 leads, 411 paid trial clients and 108 conversions to full-time bootcampers, generating sales of $72,000 with a sick NET PROFIT of $64,000.
That's an 89% profit margin!
Here's just some of the secrets Tom will reveal:
- The exact word-for-word marketing copy he used for the promotion (priceless)
- How to structure the offer to maximize buyers (this is part of his "secret sauce")
- How to physically handle this HUGE influx of new leads, trial clients and new campers without pulling your hair out in frustration
- The ONE word you MUST use to maximize conversion from trial client to full time camper/client (without this your promotion will flop)
- How to leverage some simple technology (that you probably already have) to make this promotion a gangbuster success
If you need a fast and certain cash and client infusion in your fitness business, this is the profitable promotion you'll want to use first as soon as you get home. There's zero downside risk and it doesn't cost you a dime to implement. But you'll only get this copy and paste promotion at MEGA TRAINING 2011.
Randy Hartz
Tryon Bootcamp, Sioux Falls SD
24-Day Challenge Contest
"Nutrition hooks pull them in like crazy"
Randy says, "I did a lunch-and-learn a year ago with nutrition as the hook. 130 people attended. 4 lost over 50 pounds and a bunch of others had great results so it was a huge success. This year I went back to do it again with exercise as the hook. Just 24 people showed up. Five times as many people were attracted by nutrition tips and secrets versus exercise tips and secrets. That tells me it's smart to lead with a nutrition hook."
With just a few emails to his house list, Randy was able to pull in over $3,600 in front-end sales (instantly) with almost DOUBLE that amount on the back-end from nutrition supplement sales.
Randy will show you the complete promotion so you can copy and paste it. And he'll share best practices like:
- How to easily get other local businesses to chip in nice gifts and prizes for your challenge contestants
- How to structure your challenge so you're doing no fitness training fulfillment...unless you choose to...at an up-sell
- The secrets to getting your challenge participants to "stick" on your supplement program...and keep buying well after the challenge has ended
- Why using nutrition as your front-end hook leads to MUCH higher back-end conversion to your fitness services than vice-versa (this is a critical lesson you must understand)
- How to use this challenge as a "door-opener" to powerful strategic alliance partnerships that can drive a steady stream of new clients to you
- And much more!
Ben Davis
Sussex Bootcamps, Sussex England
Fitness Client of the Year Contest
"743 new leads. IMMENSE client love. And so much profit it's hard to calculate."
Ben Davis is a smart man. He watched how we do our NPE Member of the Year contest and decided to model it in his fitness business. "It's good to give - and the more you give, the more you get," says Ben. "Who better to give to than your own clients? Particularly when it’s this profitable."
Ben will show you the viral contest marketing tools he used to generate over 750 new leads. You'll see, in detail, every step of the contest marketing and fulfillment process, including:
- The viral launch that exploded his house list
- The qualification process for determining finalists
- The prize packages he awarded, and his secrets for getting VERY high quality prizes for pennies on the dollar
- Where to hold your contest event for maximum impact
- How to keep it simple and low cost on your end, while absolutely stunning your clients with an elaborate, exciting event
- How to maximize the profit from your event (including his secret to 100% conversion!)
- How a contest like this "sets the table" for your most productive marketing year ever
- And much, much more
"This has been the most fun, best received and most productive marketing campaign I've ever done - and I've had some doozies," says Ben. "I can't wait to do it again later this year!"
There's simply no reason to re-invent the wheel when you've got rockstar marketers like Ben Davis and our other profitable promotion presenters teaching you their tested and proven winners. Get them all at MEGA TRAINING 2011.
Jason Goggans
Warrior Pride Fitness, Marietta, GA
REFERRAL-O-MATIC
"Everybody talks about it... he actually DOES it!"
Jason Goggans wears his heart on his sleeve. He's a "what you see is what you get" kind of guy. And that resonates - deeply - with his clients and staff. That's part of his secret to creating a constant and consistent referral "frenzy" within his fitness business.
But there's more to it than that.
Everyone pays lip service to a "client-centric" business. You know...the kind where "everybody knows your name, and they're always glad you came." For most fitness business owners, that's a BHAG (big, hairy, audacious goal)...that is never realized.
Jason is one of the rare exceptions. He's taken customer service to a whole other level. And he's going to show you exactly how he does it. This is much, much more than a profitable promotion...it's a profitable, self-sustaining and ever-growing business model based on providing total client satisfaction...that translates to crazy referrals that just keep coming.
This is REFERRAL-O-MATIC:
- How to document what MUST occur with each and every client, and the accountability systems to make it so
- What your trainers don't know - and therefore won't do - unless it becomes a core requirement within their job description. Here's the easiest way to get that done.
- How to cultivate a customer-service attitude within your business...even if you have "reluctant" staff.
- The amazing referral-o-matic toolkit that makes it all possible...and it's definitely NOT what you think.
- What does it really mean to "over-deliver"? This nebulous, but oh-so-critical term is finally defined and explained so you can copy it right into your business and create your own referral-machine.
- The tiny hinge that swings the mightiest door.
- And much more.
Make no mistake…the future of your fitness business – and certainly its profitability – HINGES on how well you fulfill your promises and deliver real value to paying clients. Jason pulls back the curtain on this often discussed, but rarely executed paradigm, showing you the real secrets to client seduction. Jason's no "johnny come lately" to the fitness business. He's a long-time veteran of high-end personal training, bootcamp and group training businesses with years and years of experience as an owner-operator. He's been-there, done-that and has a wealth of real, in-the-trenches expertise to share with you. Don't miss Jason's powerhouse presentation at MEGA TRAINING 2011.
Jeremy Gritton
A Cut Above Fitness, Peachtree City, GA
Bring A Buddy...With A New Twist
"How to turn your clients into a recruitment and referral ARMY!"
NOTE: Did you read about Jason Goggan's REFERRAL-O-MATIC above? Okay, great. Because without what you'll learn from Jason, this profitable promotion from Jeremy Gritton...will NOT work. In fact, almost no referral strategy will work for you until and unless you get your customer service dialed in tight! Jason shows you how to do that in a way you've never seen before - THE way that finally works. With that disclaimer, onward...
Jeremy is quickly becoming a fully evolved fitness marketing maniac. His promotions get better and better, more and more profitable, with every passing month (so be sure to pick his brain at MEGA TRAINING). Here's a beauty that produced 28 referrals and an instant cash injection of $5,544 (on the front-end, tens of thousands more on the back) that you can copy and paste into your fitness business quickly and easily.
Jeremy created this campaign to generate additional cash flow during the slow month of June this year, but it was so successful he's going to be using it at least bi-annually, possibly quarterly, and you can too. Here's what you'll discover:
- How to market this simple program with emails and flyers - and Jeremy shows you his tested and proven winners!
- The new "twist" Jeremy used to DOUBLE his response (as compared to when he ran an "old" version of the campaign last year)
- The shocking discovery Jeremy made about the value of "hitting doubles" on a consistent basis, versus always chasing the long ball (you NEED to hear Jeremy tell this story because this "mind-shift" is what separates a long, rewarding, profitable, fun, enriching career in this industry...from a flash in the pan).
- How to price this program so you don't piss off your current clients (a BIG deal)
- How Jeremy generated a monster 441% return on investment (ROI)
- What NEVER to say to your clients or referrals - or else run the risk of a business-killing "virus"
- And even more
This promotion is so potent because it creates a referral "climate" in your business - programming your clients and reinforcing the behavior you want; it rewards clients in a tangible way, it brings in a flood of NEW clients by referral. Just copy and paste what Jeremy shows you...and Bring A Buddy could put 28 new referrals and over five grand into your business almost overnight.
Daniel Iversen
Portland Adventure Bootcamp, Portland, OR
YOU...MULTIPLIED!
"The Most Profitable Promotion
of All"
I'm going to be a bit mysterious about Daniel's presentation because it's a little out of the ordinary. What I will tell you is that when push comes to shove, there is no more profitable promotion than this.
- Will it bring you more new clients? Yes, in droves.
- Will it make you more money? More than almost anything else you can realistically do.
- Will it give you peace of mind, leverage and freedom? Unparalleled.
- Will it turn your business into an entity with real value that you can one day sell? It's the ONLY way.
- Will it give you your best month ever...over and over again? There is nothing else that can give you this kind of certainty and consistency.
- Will it give you real control over your business and your future? An anaconda choke hold.
- Will it pay for your next vacation? And every one after that - plus making it possible for you to actually enjoy yourself worry-free.
In June of this year, Daniel had his biggest month in the history of his bootcamp. He pulled in a cool $31,000. That's not a fluke. He's been on a steady upward trajectory since he implemented the program he will teach to you at MEGA TRAINING. And he's not looking back. Come and listen to Daniel's story. It will inspire, educate and delight you - because now, finally, you'll know the real secret to unlimited, sustained success...without the daily grind that can wear you down and break your spirit.
Jerremy Guthrie
Texas City Boot Camp, Houston, TX
The 21-Day Profit Monster
"If you can send some emails, you can crush it with this profitable promotion... immediately!"
Jerremy will show you a simple promotion you can do the same day you get home from MEGA TRAINING that is so sexy, and so irresistible, the response you receive when you roll it out will shock you. It is a 21-day fat loss program that's perfect for bootcamps, group training facilities, studios and health clubs.
21 days is seductive. There's no getting around that. It's a manageable time for people who perceive themselves as de-conditioned, so it attracts MANY more folks than a traditional offering might. And this promotion is evergreen - so you can run it quarterly or even bi-monthly.
And every time you run it, your "house list" grows with a deluge of new leads. So not only are you banking serious profit, you're also substantially growing your sphere of influence - your market share - which feeds everything else you do, including making each subsequent launch of this promotion that much more effective.
Think about that for a second. What would it mean to your fitness business to have a PROVEN WINNER like this that produces $30,000 or more for you like clockwork every 90 days?
Well, that's what Jerremy is going to give you with this copy and paste profitable promotion. When Jerremy hits the stage to showcase this brilliant marketing campaign, you'll discover:
- How just a big promise combined with a great offer...and some emails...can blow up your bank account.
- How he converted 48 out of 48 from this amazing offer (yes, 100% conversion...with no sales "gimmicks" or tricks), and how you can too.
- How to structure the program; what to say and how to say it; how to fulfill "on the cheap" without compromising quality or results.
- How to turn this promotion into a REFERRAL ENGINE.
- How to up-sell your 21-day participants into full time clients - this is the "secret sauce" that makes this campaign a certified blockbuster, and you'll be shocked at how simple it is.
- Why your market values relationship over price, and how that makes it possible for you to DOUBLE the money you take in on the front-end of this promotion...if you choose.
- And much more.
Look, if you do nothing else after MEGA TRAINING except run this campaign and Tom Jackobs "no cost lead monster" campaign, you can easily recover 10X your travel and hotel investment to attend MEGA TRAINING...within a few weeks...and have two proven winning campaigns to run again and again throughout the year. And frankly, you can do that even if you're flat out lazy!
There you have it…8 "copy and paste" profitable promotions delivered to you by your fellow fit-pros. No theory or what “should” work. Just tested and proven stuff you can put to use the same day you get home.
But as I said in the beginning of this letter…we are raising the bar. Last year’s MEGA TRAINING was something else, and this year will be even better, with even more money-making, client-getting, business-building instruction from real-live experts and the best coaches and teachers in the industry.
So let’s keep going, because there’s a lot more for you at MEGA TRAINING 2011.
How To Get on TV…
Again and Again…With Ease
Nick Nanton is coming back by popular demand. His presentation last year was so well received – because he delivered such instantly applicable money-making promotional advice and simple to implement strategies.
This year he's giving you the latest and best strategies based on his EMMY WINNING experience.
As an Emmy Award winning Television Director and Producer, Attorney and Agent to Celebrity Experts like Brian Tracy, Michael Gerber, Ron LeGrand, Dan Kennedy, Jeff Walker, Perry Marshall and Sean Greeley -- Nick Nanton has worked with more than 500 clients in 16 countries around the world to help them build their brands and their business empires through his unique system for creating Media, Marketing and PR…GUARANTEED.
As a close personal friend of ours, Nick has agreed to come to MEGA TRAINING and peel back the curtain, to reveal the secrets to growing your fitness business empire!
During this 75-minute, chock-full-o-content presentation (like "drinking from a firehouse" is actually what many people said after hearing a different presentation Nick did for us last year), Nick will cover things like:
- How to get on television…again and again…with ease (as an Emmy Award winning director and producer, nobody knows the secrets like Nick)
- The 3 Pillars of Success for Building Your Fitness Business Empire
- The simplest way to get from where you are now to where you know you should be
- The secret to developing your brand for ultimate success
- His unique method of "Human Packaging" to help your brand make the most sense to your top prospects
- How to build your credibility the fastest, easiest way so you can work less and make more
- How you can become the dominant player in your market through expert content
- The Secret to Displaying Your Expertise so your clients NEVER question your fees
- And much, much more!
Discover How To Actually Make Money
"Where the hell is my share?" That’s what the vast majority of fitness business owners think at the end of the month...and particularly at tax time...when they see, once again, they can barely pay themselves a salary...forget about a bonus, a profit disbursement, or even a raise. You work your ass off...for what? Not enough, that’s for sure. Not enough.
The knee-jerk reaction to that situation is almost always, "I need more clients!" And in some cases, that’s true. But for many, it’s not nearly as much about getting more clients as it is about analyzing the NUMBERS in your fitness business.
At MEGA TRAINING 2011 you are going to see two presentations on fitness business numbers that will blow your mind. We’re bringing in the leading expert on simple strategies for uncovering the hidden profit and cash flow in your business, and what he will teach you is literally the difference between "getting by" and "getting rich."
Simple Strategies for Uncovering the
HIDDEN PROFIT and CASH FLOW
in Your Fitness Business
Steve Wilkinghoff is the author of Found Money, a breakthrough book on simple strategies for uncovering the hidden profit and cash flow in your business. And because his book is so revolutionary, practical and instantly profitable, he’s in HUGE demand as a speaker. Well, we locked him down for MEGA TRAINING, and now you’re in for a real money-making treat.
Steve will show you how to identify, improve and track the parts of your fitness business that actually make you money…while working only with clients you actually like! Yes, it’s true, the more selective you become, the more money you will make. Counter-intuitive for some, but a proven strategy (and one that we adhere to at NPE, which is why we have such high caliber Members).
It's very important you understand that what Steve teaches is NOT an "idea" or a "way of thinking." No, it is a "way of doing." He gives you step-by-step guidance and a practical, workable SYSTEM for finding the "holes in your bucket" and maximizing profits quickly.
Here’s just some of what you’ll discover:
- The Triple Overlap: the three things your business, every product, every service and every customer must have in order for your business to actually make money
- Customer Profitability Mapping: a unique graphic method that instantly shows you which customers to focus on
- Found Money Breakeven: you must decide what financial result you want from your business and then reverse engineer that specific result to pinpoint the number, type and characteristics of the customers, products and services that will take you there. Steve shows you the simple solution
- Pricing Bootcamp: it’s essential that you learn the process of Pricing on Purpose and boldly determine the prices you must demand in your marketplace…and why
- Quick-Failing: discover the tools you need to test new ideas and assess their impact on your financial results BEFORE making major changes (a shockingly simple process that puts your business on the success staircase)
The ULTIMATE Fitness Business Profit Extraction System…UNLEASHED
This "behind the scenes" presentation by me perfectly complements Steve Wilkinghoff’s presentation by showing you THE SYSTEM for applying what you learn from Steve into your fitness business.
What I will teach you here is the ultimate way to extract profits from your business so you can finally begin paying yourself what you're worth, building that all-important retirement "nest-egg" and enjoying your life.
If you know me, then you know I am a "systems-freak" (as Eric would say). Because systemization is the secret to a high-powered, highly profitable business. And systems are the secret to security, stability and predictable, manageable growth.
Here’s just a small sample of what I’ll cover:
-
How to set clear goals around key business metrics: gross revenue, net profit and net profit percentage…and then the steps to take to achieve those goals
-
How to track trends in your fitness business over time in the only areas that matter
-
The accountability system that keeps you focused on what really matters: not your activity, but your results! Because the reality is in the real world, you don't get "gold stars" for trying hard. This is the real deal. Wins mean your freedom. Losses cause painful bloodshed. This game is for keeps. I’ll show you how to really play it, and how the score is kept.
-
Discover how you stack up in key areas against your peers in the industry. Think you've got game? Like to be challenged? Then get off the sidelines and step into the arena. WARNING: This ain't for sissies who want to hide in their little pond, surrounding themselves with "yes men" who stroke their ego. Here you run with the BIG DAWGS.
-
How to analyze your trends and make key, profit-producing decisions based on this data
-
How to compare your key metrics to your goals…and why that’s so vital!
-
How to compare your metrics and goals to your peers industry-wide. Are you up or down from the "average" of folks running your business model across the country and internationally?
Frankly, this is the kind of training YOU CAN’T GET ANYWHERE ELSE. You just can't. Nobody digs deep into the numbers like we do. And the numbers are everything!
How To Master Your
Fitness Business Systems
Profitable promotions are sexy, but your success (and even survival) will largely depend on the degree to which you build your fitness business on a solid foundation. That’s why I’ll be going in-depth on…
Essential Fitness Business Systems
Here at NPE, we do three things better than any other fitness business development company in the world:
- Provide marketing strategy, tactics and tools that work
- Provide coaching and mentoring from real experts that gets results
- Install in your business and your brain best-in-class fitness business systems
"System" is yet another word (like "customer service") that gets a lot of lip service, but few people truly understand – and can teach YOU how to understand and implement.
Let me give you the background story on all this…
Over the last 5 years we've introduced "best-in-class" courses that cover EVERY area of business success. It all started with AUTO-CLOSER® fitness sales system, which tripled our clients' member base quickly. That led to DUPLICATOR® Fitness Management System, for finding, hiring, training, and managing a team to support what you've sold. Then with businesses that were now 3X what they were 6 months ago, the lead generation requirements increased. That's why we introduced the DEEP CORE™ Fitness Marketing System for mastering the components of both external and internal marketing, and "automating" all marketing functions of your business.
That led to another 2-3X increase in our clients' operations, so we came back with the COMMANDER® Advanced Fitness Management System that covers advanced topics on leadership, tracking/reporting, project management, time management and more… giving our clients the tools and skill sets to stay in full control of what is now a "REAL" business.. and no longer a "job."
Finally, we introduced the CONTROLLER® Fitness Finance System, to give our clients visibility, control, and systems for managing the MONEY in their business… including revolutionary tools like the "Cash Flow Dashboard" and more.
Now, the last 5 years have taught us a lot. And we've not only delivered world-class courses to our industry, but we've had years of testing and refinement.
As John Wooden once said… "It is what we learn after we know it all that really counts."
In this presentation on mastering your fitness business systems, I’m going to drill into each one of these NPE systems. We're going to get very specific, and we're going to make sure that you know how to extract 100% of their value. I want to make sure you understand exactly how to…
- Double Your Closing Percentage! That's what AUTO-CLOSER® does. We'll make sure you understand the seven steps of this amazing sales system.
- Free Up Your Time! Sharpen those delegation skills. The beauty of DUPLICATOR® is freeing you up to focus on what's really important.
- Stop Wasting Time! The more time you spend with COMMANDER® the less time you'll squander on unimportant tasks, and the more time you'll have to plan for and act on profitable long-term growth.
- Master the Way You Manage Your Money! Ultimately, you are measuring your performance with critical financial reporting, so mastering CONTROLLER® is a must.
- Generate a Steady Stream of Red Hot Leads Every Month! If your pipeline of leads isn't as full as you need it, taking control of DEEP CORE® is the answer.
Here's the thing. When I spend time with our Members getting feedback on these tools, I find that just about everybody is a little shaky with at least one of them. That's natural. And that's important for me to know because it helps our team make improvements.
And that’s why I want you here at MEGA TRAINING to make sure you have each of these systems dialed in. They are acknowledged as the best in the business, and I want to make sure you have them fully optimized, making you money, and making your life a lot easier.
Finally, the Secret System to Ever-Growing,
Consistent REFERRALS on AUTO-PILOT
Over the past 18 months, our industry's most respected fitness marketing strategist, tactician and tool-creator, Eric Ruth, has been laboring away behind the scenes on a new and different kind of referral marketing system. He'll be unveiling it, and teaching it to you only at MEGA TRAINING 2011. Eric is the co-founder of NPE and has a 12-year track record in our industry of delivering breakthrough marketing tools. His "icing the cake" letter sequence remains the single most productive and profitable marketing tool ever – producing millions in sales. That's just one of hundreds of different tools and profitable promotions he's provided to fitness business owners over the years. And it's possible that it will finally be dethroned as the preeminent powerhouse by this new referral system.
Because of the sensitive nature of this new, secret system – and to keep it under wraps and away from "prying eyes" until MEGA TRAINING 2011 this October 20-22, I’m not going to say anything more about it…except this: prepare to be amazed.
Now…since all work and no play makes Johnny a dull boy…we’re making sure you can decompress with some killer entertainment while at MEGA TRAINING.
This August, I am hitting the road in a big tour bus traveling from Washington DC to Los Angeles and from Texas to the Dakotas and dozens of points in between, stopping along the way to introduce you to some of our most successful NPE Members and famous fitness industry icons who share their personal stories of entrepreneurship. This movie digs deep, revealing the values, spirit, and mindset that successful men and women of the fitness industry have in common, and the path they've followed to live the American Dream.
In many ways it's a Horatio Alger story, because so many of the business leaders you'll meet bootstrapped their way to the top, relying on nothing but grit, work ethic, and innovation. These are trail blazers and peak performers who believe in giving back, in doing good, in making a difference. And that's why they're appearing in this movie - to help their fellow fitness professionals and entrepreneurs.
The American Dream has Hollywood-quality production values without the CGI gimmickry and tired, re-hashed story lines. This is real, documentary style film-making at its best with hard-hitting, in-depth interviews of fitness industry icons like:
- John Du Cane of Dragon Door Publishing
- Pavel Tsatsouline of RKC
- Dan John, author of Never Let Go
- James Fitzgerald of Optimum Performance Training
- Paul Chek, a legend of our industry
And you'll get behind the scenes interviews with fitness professionals who have created their own ideal life, on their terms by growing systems-driven businesses with the help of NPE. You'll see their facilities, meet their staff and hear their uncensored and unvarnished stories of how they did it.
We'll be serving fresh popcorn and drinks so you can slide down in your theater seat and just be inspired and entertained!
In 2008 it was Shana Ross; 2009 Tony Maslan won it; 2010 was Audra Baker…who will win in 2011? Maybe you?
One thing’s for sure – you'll have a say in who wins. Whether you're up on stage competing or casting your vote for one of the competitors, you'll be involved. And it's only your votes that determine the Member of the Year winner (my team and I can't vote).
You’ll hear from five of our top performers as they dig deep to deliver valuable instruction and words of wisdom to you, sharing their stories, their struggles and their successes in the hopes of taking home top honors and $5,000 in cash!
Yeah, it's VERY entertaining, but it's also serious business – so you can count on getting their best stuff, possibly including outright bribery with additional marketing tools and strategies. Because they want your vote!
And Member of the Year is just part of this great night. You'll also get to hear from winners in all these categories:
ROOKIE OF THE YEAR AWARD - This will be awarded to the NPE Member who's done the most in the shortest period of time. If you're a fan of raw speed, and want to learn how to do more, faster, this winner is someone you'll want to listen to.
MOST IMPROVED AWARD - From struggling to superstar, discover how this big winner overcame huge hurdles to gain traction, momentum, staggering results...and really make his/her mark.
PUSHUPS FOR CHARITY AWARD - Few things are as rewarding as giving back. And this person gave back in a major way through Pushups For Charity...while engaging the local community and the media. See how a charitable promotion is done right!
I-AM RAINMAKER BEST CUSTOM CAMPAIGN AWARD - See this award-winning campaign and learn how it was conceived and implemented using the amazing I-AM RAINMAKERTM automatic fitness marketing machine (definitely one you'll want to "copy and paste.")
EVOLUTION ACCELERATORTM CERTIFICATION RECOGNITION - If you've passed any of the EA certification tests on the way to your "Fitness Business MBA", then you'll be recognized and honored on stage! You need to be there when your name is called.
No, we’re still not done yet. There’s even more…
Where Are They Now?
If you’ve been with us for a while you've seen lots of videos and photos of our "top dog" NPE Members. We showcase them just as you should show off your top clients. And many of them have taken their businesses to even higher levels, achieved even greater accomplishments, and certainly learned even more since last you heard from them.
That’s why I'm bringing five of our most famous NPE Members up onto the stage with me for a "where are they now" interview. This will be a lot of fun, but more importantly, it will be incredibly revealing. You'll get to hear the inside story right from them of how they've continued to grow and prosper, adjustments they've made to their businesses and why, best practices they've discovered and much more.
Laser Coaching
HOT SEATS
Get your biggest, most pressing problem SOLVED…instantly!
I'll mention Jeremy Gritton here again because his story is so remarkable – but there have been many others who've benefited tremendously from the 10-15 minute "hot seats" with us up on stage.
Now it's your chance.
To get a shot at a hot seat, just submit the form we give you at MEGA TRAINING on the first day and you could be selected. I assure you, there's no problem, obstacle or hurdle you're facing that we haven't dealt with before. We'll get your most pressing problem solved…instantly…right there with you on stage. Just be prepared for piercing questions and no-holds-barred instruction. We don't mince words or give out "generic" prescriptions. We'll get to the root of exactly what your issue is, and get it solved pronto so you can move forward with speed and confidence.
BOMBSHELL New,
BOLT-ON Profit Center
(your clients and prospects will throw money at you)
What would an extra $25,000 to $50,000 per year in new, previously unrealized profits mean to you – particularly when so much of it is NET?
And what if earning that kind of cabbage was as simple as handing out some flyers to your current clients…and sending some emails to your house list?
We've just completed BETA testing on this new "bolt-on" profit center, and it's working like gangbusters. It is, quite possibly, the easiest sale you will ever make…because it involves something…
YOUR CLIENTS AND PROSPECTS MUST HAVE!
Full Disclosure: There is a small investment required to get this new program. I want to be completely up front with you about that. But when I say small, I mean small. And the up-side potential for you is absolutely staggering. Your clients and prospects will be throwing money at you to get this.
We will explain the entire program to you in detail – enough so that if you wanted to build it yourself, you could.
And since we're on the subject of investment, I want to make it crystal clear to you that just because MEGA TRAINING is free does NOT mean it will be a constant barrage of "pitches." In fact, the majority of speakers, and not a single one of the 8 profitable promotion presenters have anything to sell you. Their only intention is to share with you how to copy and paste what they’ve already proven to work right into your fitness business the same day you get home. So you can rest assured…
You Will NOT Be Bombarded With Sales "Pitches" From The Stage!
So, with that in mind, let's discuss logistics. Here's everything you need to know:
The EASIEST Trip You’ll Ever Make
Thanks to Disney, getting in and out of Orlando, Florida is a piece of cake. We have a big, incredibly efficient airport that all the airlines fly into…for cheap.
Plus, this year…
The Hotel Is INSIDE The Airport!
MEGA TRAINING will be held October 20-22 at the Hyatt Orlando Airport Hotel, which is inside the airport. So you literally walk from your plane right into the lobby. No rental car, no taxi. Piece of cake. And we’ve negotiated an outstanding rate at the hotel for you, so it definitely won’t break the bank.
There is no earthly reason you'd want to stay at any other hotel. All the action will be right at the Hyatt, which is right at the airport (yeah, it's worth saying again). And we go all day long at MEGA TRAINING. There's stuff happening every day, all day, that you don't want to miss, including…
POWER NETWORKING!
One of the many very cool things about MEGA TRAINING is the incredible opportunity to network with your peers…and that will all be occurring right at the Hyatt. There are great lounges, bars and restaurants in the hotel…and that’s where the networking action will take place. So again, plan to stay at the Hyatt Orlando Airport Hotel…for sure.
After you register for MEGA TRAINING from this website, we’ll email you our special Hyatt room block code so you can make your hotel reservations at the lowest possible rate.
Let’s Do a Quick Summary of Everything You Get
at MEGA TRAINING 2011
Here’s How it Works:
It costs us a "pant-load" to put on this Member appreciation event. We go all out for you guys to make it an amazingly productive and profitable 3 days. So all we ask is that you show your good faith intention to attend by registering now for just $99 to secure your seat (bring as many guests as you like for just $99 registration each.)
As long as you stay at the Hyatt Orlando Airport Hotel, we will credit your $99 back to you in the form of "NPE Bucks" you can apply towards the purchase of any of our best-in-class products, systems or services. We'll have everything available at the back of the room for you to review, and our entire staff will be on hand to answer any questions and help you.
And remember… This is the EASIEST trip you’ll ever make - the hotel is INSIDE the airport!
Fast Action Bonuses for Registering NOW
The quicker we fill the seats, the sooner we can focus 100% of our time, effort and resources on making this the greatest fitness business event in the history of our industry (and yes, we fully intend on doing just that). Plus, the sooner you register, the sooner you can book your travel to Orlando for October 20-22, and likely save big on travel costs.
And since we're limited to just 250 seats for MEGA TRAINING 2011, they'll go fast. So don't delay on this (it's just $99…that you get back…and there’s no city in America easier to travel into than Orlando…plus the hotel is right at the airport).
As long as we receive your registration no later than September 15, you'll also get these three fast action bonuses…instantly…right now…so you can begin using and profiting from them immediately!
Bonus #1: How to Tell Your Story – A big part of what makes you unique, different and better than the competition is…YOU. But one of the biggest mistakes we see over and over again from fitness business owners is that they don't effectively and completely tell their story. And that’s not good. A critical marketing axiom you must never forget is this: people do business with PEOPLE, not companies. The business of fitness is a relationship business. You must help people get to know, like and trust you…as quickly as possible. Help them to find common ground with you. Help them understand you, appreciate you…and buy from you…by telling your story effectively and completely. This special bonus PDF and video training program shows you how. ($195 value)
Bonus #2: Fitness Marketing CORE STRATEGIES Program – We've hand-picked a special combination of training videos and PDF reports on some of the most critical fitness marketing lessons we teach and packaged them together in this program. You'll be able to access this digital package immediately so you can learn, use and profit from it now, even before arriving at MEGA TRAINING. If you're "shaky" on the core fitness marketing principles and most productive strategies (or don’t even know what they are), this special program will be incredibly valuable to you. ($195 value)
Bonus #3: One hour COACHING & CONSULTING with Sean, Eric, Camelia and Dick. When you arrive at MEGA TRAINING 2011, we’ll give you a form to complete and submit entering you into a drawing for one of 8 spots available at a one-hour breakfast coaching and consulting session with us on the second morning of MEGA TRAINING. If you're selected, you'll attend a nice breakfast with 7 others and us – and have the entire hour to pick our brains. You will qualify for this bonus ONLY when you register for MEGA TRAINING by the September 15th deadline. ($350 value)
PLUS...$200 Bonus Gift For All Attendees
You will leave MEGA TRAINING with the Speaker Presentation Manual containing detailed FAST START implementation checklists for every promotion you learn at the event. You'll have everything you need to hit the ground running the minute you get back home! That's what we mean when we say ACTIONABLE, IMMEDIATELY USEABLE CONTENT AND INSTRUCTION! This is a $200 bonus gift for all attendees.
NOTE: If you want to bring a partner, staff or spouse, you'll have the option to add additional attendees on the next page.
Click Here To Go To The Order Page And Select Your Options
Or Call NPE At 1-888-866-4998
Don’t Be Left Behind
We can't help everyone – we realize that. But over the last five years we've been fortunate to work with thousands of fitness professionals, helping them radically and rapidly improve their ability to attract and keep clients, make more money and build a fun, rewarding business that supports their preferred lifestyle. We're truly thankful for that.
And here's an interesting fact…
Many (if not most) of our most successful Members got their start with us at a MEGA TRAINING event. They may have been skeptical at first, but they put that aside and came anyway. If you ask them, they'll tell you MEGA TRAINING was when they "got it." When they "saw the light" so to speak. Because they got to know us and see that we're 100% legitimate, REAL business people (not wannabe "gurus") with an incomparable track record of success helping fitness business owners like you.
But even more valuable was the intensive immersion in fitness marketing, sales and management principles, strategies and systems they received at MEGA TRAINING. This simply can't be duplicated any other way. There is no substitute for actually "being there."
But we have only 250 total seats available (probably a lot less as you're reading this), and they will all be gone soon. We always fill the room…every year. And since MEGA TRAINING 2011 is free (just a $99 registration that we return to you in credit), it will sell out quickly.
So don't be left behind. Register right now, while this is fresh on your mind.
We've packed more money-making, business-building, hard core instruction and training into this year's event than any other we've ever done. It is the "big kahuna" and certainly the most valuable event you'll attend all year…guaranteed.
We want you there. And you have our solemn promise that it will be everything – and more – that we promised. You will be blown away, just as I said you would at the beginning of this letter. Because once again, we’ve raised the bar in celebration of our back-to-back Inc 500 awards, but most of all in celebration of our amazing Members, without whom that accomplishment would be impossible.
Register for MEGA TRAINING 2011 now. We look forward to seeing you in Orlando this October 20-22.
To your fitness business success,
Co-Founder & CEO, NPE LLC
P.S. In case you're wondering about the dog tags we used in the MEGA TRAINING graphic, we did that because we're big supporters of the brave men and women of our Armed Services. Pushups for Charity has already raised hundreds of thousands of dollars for Wounded Warrior Project, and we're on track to hit our goal of $2 million dollars raised for them within 5 years. We are values-oriented people running a values-driven business. If you are that way too, you'll fit right in with our crowd. Come see for yourself, and get the best fitness business training available anywhere, at any price. It's all available to you at MEGA TRAINING as long as you act quickly to secure your seat.
How to SPONSOR or EXHIBIT at MEGA TRAINING 2011:
If you are interested in Sponsoring or Exhibiting at MEGA TRAINING 2011 to position your products and/or services in front of hundreds of very serious fitness business owners, click here for complete sponsorship details.
Event Sponsored by:
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*NOTE: Risk-free guarantee only applies to those who attend the event for at least the first day. If you have to cancel your reservation prior to the event because of a schedule conflict (or some other reason), we will refund only what you have paid. Due to contractual agreements with the hotel, we are unable to issue a refund after September 15, 2011 if you can't attend.
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